寻找服装尾货投资合作

服装尾货投资合作营销报告

投资人：甲方：桂文生乙方

投资额：最低26万---50万。根据进程分批投入

注：二三阶段资金都可从一阶段资金12万中支取，第五阶段资金可从前阶段资金中支取三万，需跟进6万，到第五阶段可实现盈利，后期阶段可以用前期盈利投入，当第七阶段实施时，约需要3—6个月，如要缩短时间，在利润还没产生时，需资金需额外投入。6个月实现利润化，保守估计，七个阶段实现后一年利润约为50----120万。

股份比例：按出资金额和经营中的技术等协商

分红比例：按投资比例加经营业绩协商

资金投入：按公司经营进度和分批计划，分批投入。

经营规模和方式：按总投资额来决定起步方法和范围：初步：一级市场开自主品牌旗舰店二三级市场批发+品牌加盟+网络营销。

一阶段：注册公司，确定商标，租用办公和整理场地和整烫等附属设施和吊牌商标等物资。需资金12万

二阶段：注册完后，确定第一家旗舰店位置和装修草图，租金约3万一年，装修2万

三阶段：根据定位去进男士服装尾货，需注意的是，在尾货品种没有的情况下，某些品种需在批发市场进些款号全的品种配合，以配合整体。这类货物利用只要在50%

即可，形成优势，主要利用在尾货：进价在12元左右，(5000件以上)运输1元，后期整理2元。销售价在45---90元左右，3-6倍利润。5000件*15元=75000元+配货20000元。需95000元。

四阶段：整理好的货物开始销售，主要销尾货：可以和顾客解释为：自主品牌往年卖剩的和销售后断码的，只有原价一折。

五阶段：在旗舰店周围县城开连锁直营店3家。租金每家1.5万一年，装修1.5万。需9万元。货品可以比旗舰店第一档次。

六阶段：建立网站（具体模式后面有），集网购。招商，宣传等于一体。

七阶段：正式对外招商加盟：原则：不收加盟费等。货品利润为：尾货2—2.5倍，配货25%左右。

八阶段：以中西北部东北部为目标。每地开一家旗舰店，既利于招商加盟也有利于加盟店管理。和货品更好根据各地情况销售配发。例：大码或厚服饰可以发东北市场等。

产品整理和品质原则：１：所以销外产品必须定自己商标，挂自己吊牌。

２：利用换标之际，检查残次品。残次品一律不许在正常营销渠道上销售，不许挂自己商标吊牌；

３：所售产品因质量问题必须坚持无条件退货（无论在批发还是批发后下家销售出去退回都接受，并给与小礼品奖励）

４：本着开始风险最小化原则：在收回本钱之前，只做青中年男士服装，不做女士服装和童装，老年装（除非找到下家一次过数，不单独批发和零售）

5：确立进价区间，后道加工成本，销售利润，确立价格定位（初步：纯棉服饰：以低于市场化纤次等级面料价销售。直销，网销是成本）

6：经销商，加盟商所售商品坚持无条件退换，我方无质量前提下由对方承担运费

操作方法：1：所有操作以注册的公司执照，名称对外经营，宣传。

2：甲乙双方确立产品定位（先期只做青中年男士服装），商品名称（、、、纯棉男士服装，、、、男士服装，之类）产品图标，标牌，吊牌（吊牌上须有公司网址）

3：搜集产品图片建网站。

4：建立网站

（1）网站须具备：企业宣传，产品宣传，信息反馈，售后服务等功能

（2）分类：如：网购直销通道，经销商通道，加盟店通道；经销商，加盟商招募宣传通道除网购外二通道须持每位不同的账号密码进入。

（3）网购经销加盟各页进入后有各款式图片下有：进入详情。点击后出现此款大图片或多方位多张图片，下方有文字说明包括：款号、执行标准、面料成分、现有尺寸、数量，此款服饰穿着搭配技巧等。

（4）在顾客确认交易时收集顾客简单信息，便如日后新款推荐和生日假日的顾客回赠联系。

（5）建立网银支付系统。

5：前期工作做好，资金到位后：以双方确立的消费群，由甲方负责在工厂，专业市场收购尾货，并负责：运输、整烫、换标，挂牌、检验等后道工序。

6：货物进回整理后，乙方负责销售和终端营销员工培训，并借此了解市场。

7：同步甲乙双方根据各自人际确立并开发二三级市场：采取批发及找经销商试销，借以了解区域市场消费架构，并相应调整。

8：在公司做间产品陈列室（和旗舰店近也可以此为展示厅），有条件时再开间销售店，在网站招商同时，在经销商中或无品牌服装店中挑选优质客户发展加盟。

9：加盟原则：不赚加盟费，并设计统一店招，大致装修风格，布局。服装尾货投资合作营销报告

其它方式：

合作一：

甲方负责去厂家收购尾货＼去常熟等专业市场近符合我们顾客群的尾货，并负责运输，加工，整烫，包装，以及自主品牌吊牌的定换等工作，并负责在选好或熟悉的二三级市场布点批发以及选好当地合作伙伴，维护好客户关系，乙方负责提供并监管资金，１：在自己适当地点也可开发销售，但必须和公司总运营计划相符，其发展的客户也一并纳入监管维护。；２：乙方负责公司总的客户维护，以及发货。甲方发展稳定了的客户，必须统一交由乙方。

合作二：

甲负责进货以及包装等事宜，由乙方负责开发市场及销售。

合作三：

甲负责进货以及包装等事项，乙负责建立网站（以后维护和图片更换快件邮寄等由甲方负责）或经营，维护由乙方负责：（换款由图片上传和邮寄由甲方负责），乙方负责销售事宜及自己熟悉的二三线市场开发批发或合作伙伴，甲方也同时在自己熟悉的市场开发批发及营销。

Find clothing poop clothing investment cooperation

Investors: party a: Kwai-Wen-sheng's Party b

The minimum amount of investment: 260 000---half a million.According to process batch input

Note: 2317 period from phase I withdraw funds 12 million, the fifth stage funds may withdraw once upon a time period, you need to follow up to 30,000 6 million, to the fifth stage can realize profits, later stages can be used early profit input, when implementing the seventh stage, about 3-6 months, to shorten the time, I haven't, funding for an extra investment.Six months for the realization of profits, a conservative estimate, seven stage implementation one year after the profit is about 50----1.2 million.

The proportion of shares: according to the capital contribution amounts and in the management of technical consultation

Dividend ratio: according to the ratio of investment to negotiate with management performance

Financing: according to the company dealing in progress and the batch input program in batches.

Scale and a way: by starting with a total investment to determine methods and scope: preliminary: primary markets open national brand the flagship store in tier market wholesale + brand franchise fees + Internet marketing.

Stage I: registered companies, determine the trademark for hiring venues and Office and finishing dressing ancillary facilities such as trade marks, materials and tags.12 million financing

Stage 2: after you've signed up, determine the first flagship location or decoration, the rents of about 3 of the draft plan in case years, decorated 2 million

Three stages: according to the location to go into the men's poop clothing, be aware that that is not in the poop clothing varieties, some varieties need wholesale market into the 些款 number of varieties to co-ordinate with the overall.Such goods use as long as 50%

Instead of their advantages, mainly in the poop clothing: price, at around $ 12 (5000 pieces over) transport of $ 1, $ 2 late finish.Sales prices in the 45-90, 3-6 times the profit.5000 pieces * $ 15 to $ 75,000 + = picking of $ 20,000.Need to 95,000.

Four stages: tidied goods ready primarily poop clothing: can demand and customer interpreted as: national brand in previous years left and sales of , only after the original cost.

The flagship store in five phases: open chain around the County shop three direct marketing.Rent each 1.5 in case years, 1.5 million renovation.Need to 9 million.Goods can be the flagship store in first grade by than.

To create Web sites in six phases: (a) specific pattern, set net purchase.Investment promotion, publicity is equal to one.

Seven stages: formal external principles in mind: don't accept franchise fees.Profit is the goods: the poop clothing 2-2.5 times picking of 25%.

Eight phases: the northeast in the Northwest.Each exhibit a flagship, detrimental to the also franchising management.And goods better labelling dispensed in accordance with the conditions of sale.Example: a large yard or thick garment can Northeast market.

Product finishing and quality principles: 1: so revoked products must set its own trademark and hang your own tags.

2: use of heat exchangers, checking the residual fails.Do not permit a residual inferior products are defrayed in normal marketing channel sales, no hanging on his trademark tag;

3: that of the product must be adhered to because of quality problems, regardless of the unconditional return of the wholesale or wholesale sales go out after returned under accept and give gifts bonus

4: a spirit began to risk minimization: recovery of their capital to do before the young adult men's clothing, women's dress and baby clothes, found in the elderly (unless under home once and for all not separate the wholesale and retail)

5: establish the purchasing price after the interval, the costs of road, sales profits in order to establish a preliminary price positioning (: cotton dress: below the market price of substandard fabrics of man-made fibres.Direct marketing, Internet PIN is costs)

6: dealer, goods I bring it back, we insist on the unconditional non-quality commitment from each other under the premise that the shipping cost

How to: 1: all actions to register the name of the company's license, to publicise the foreign operation.

2: both parties establish product positioning (advance only do middle-aged men's clothing), and trade names (,,, cotton men's clothing, men's clothing,,,,,) product icon, such as sheet tags (tags required company Web site)

3: building Web sites collect product picture.

4: to establish a Web site

(1) shall have the following: Enterprise Web site promotion, promotions, feedback, after-sales service, and other functions

(2) classification: for example: net direct marketing channel mergers, reseller channel, franchising channel; distributors, recruitment of publicity channels subject to network 2 channel outside the merger shall be held every different password to enter.

(3) the network to the distribution franchise purchase page enters the picture after the various styles are: to enter the details below.Click after this multi-faceted large pictures or more than one picture, there is a caption below include the following: paragraph number, perform standard, surface composition, existing dimensions, number, this dress was dressed in collocation skills, etc.

(4) the customer to confirm transactions with customers a simple message of our best-selling recommended in the future and birthday holiday customer rebates.

(5) the establishment of network payment system.

5: early work well, after funding: established by the parties, by party a consumer group is responsible for the professional market in factories, and is responsible for the acquisition of the poop clothing: transport, ironing, heat exchangers, hang tags, processing.

6: goods into the back, the seller is responsible for sales and Terminal marketing staff training and understanding of the market.

7: synchronization according to their respective parties to establish and develop interpersonal tier market: take the market in the wholesale and find dealers, which is designed to understand regional market consumption and adjusted accordingly, and all architectures.

8: do the company (and between samples can also be the flagship store in near the exhibition hall), conditional-Bay shop again when, on the website, investment promotion, while dealers or non-brand clothing store in the development of high-quality customer success.