学海荡舟手机网

主页 > 实用文摘 > 教育文摘_20 > > 详细内容

谈判实例:洽谈磁质石膏护垫合作-1_会议谈判

    今天robert的办公室出现了一个生面孔――kevin hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工合作。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人是如何开始谈判:

 robert: we found your proposal quite interesting, mr. hughes. we’d like to weigh the pros and cons(衡量得失)with you.
  kevin: mr. robert liu, we"ve looked all over asia for a manufacturer; your company is one of the most suitable.

 robert: if we can settle a number of basic questions, i’m confident in saying that we are the most suitable for your needs.
  kevin: i hope so. and what might be the basic questions you have?

 robert: first, do you intend to take a position in(投资于……)our company?
  kevin: no, we don’t, mr. liu. this is just oem.

 robert: i see. then, the most important thing is the size of your orders. we’ll have to invest a great deal of money in the new production process.
  kevin: if you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.

 robert: at u.s. $1000 a piece, we’ll make an average return of just 4%. that’s too great a financial burden for us.
  kevin: i’ll check the number later, but what do you propose?
  robert: here’s how you can demonstrate commitment to this deal. make it ten years, increase the unit price, and provide technology transfer.