商务对话实战之营销策略篇_商贸英语
in this conversation, tanya nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, carla hutchison, about the marketing strategy for a new product.
tanya: so, carla, do you have a marketing plan for our new ice-cream sandwich?
carla: yes i do. after going through our s.w.o.t. process, i think we’re in good shape. one of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. since our company already has a good image,i don’t see many weaknesses. no other company sells
ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.
tanya: i assume we don’t need to worry about creating a need, with summer almost here.
carla: right. as for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. it’ll be introduced in selected places across the country starting next month. the main promotion will be through advertising, using a ‘pull’ strategy, of course. we haven’t finalized our ads yet, so i’ll have to let you know. can we meet again the beginning of next week?
tanya: sure can. let me check ... how about tuesday morning at 10:30?
carla: uh, let’s see ... okay with me.
中：
在这一对话中，tanya nichols是一家冰淇淋制造公司的业主，她正在和他的营销经理carla hutchison谈论一种新产品的营销策略。
tanya: carla,你对我们新的冰激凌三明治有什么营销吗？
tanya: so, carla, do you have a marketing plan for our new ice-cream sandwich?
carla: yes i do. after going through our s.w.o.t. process, i think we’re in good shape. one of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. since our company already has a good image,i don’t see many weaknesses. no other company sells
ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.
tanya: i assume we don’t need to worry about creating a need, with summer almost here.
carla: right. as for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. it’ll be introduced in selected places across the country starting next month. the main promotion will be through advertising, using a ‘pull’ strategy, of course. we haven’t finalized our ads yet, so i’ll have to let you know. can we meet again the beginning of next week?
tanya: sure can. let me check ... how about tuesday morning at 10:30?
carla: uh, let’s see ... okay with me.
中：
在这一对话中，tanya nichols是一家冰淇淋制造公司的业主，她正在和他的营销经理carla hutchison谈论一种新产品的营销策略。
tanya: carla,你对我们新的冰激凌三明治有什么营销吗？