戴尔自述创业历程_人物点滴
what i saw was a great opportunity to provide computing technology in a more efficient way. that was the core idea of what became dell computer corporation and that’s one we were stuck over ever since.i started the business with a simple question: how can we make the process of buying a computer better? the answer was: sell the computer directly to the end customers. eliminate the reseller’s markup and pass the savings on to the customers.it hadn’t occurred to me that others hadn’t figured it out. i thought it was pretty obvious. i am sure if i had taken the time to ask, plenty of people would have told me that my idea wouldn’t work -- i have heard that a lot in the fifteen years since starting the business.sometimes it’s better not to ask or to listen -- when people tell you something can’t be done. i didn’t ask for permission or approval. i just went ahead and did it.on january 2, 1984, i went back to austin earlier than i would have to attend classes, and i did all the things you need to do to set up a business. i registered the company with the state of texas as “pc’s limited.” i placed ads in the classified section in our local newspaper.
through my previous contract with customers and the small ads i placed in the paper, i was already getting a lot of business. i was selling between $50,000 to $80,000 upgraded pcs, upgrade kits, and add-on computer components to people in austin area. not long after starting the classes i was able to move from a stuffy room that i shared with a roommate to a condominium with high ceilings and two bedrooms. i didn’t, however, tell my parents for a few months that i moved.
in early may, about a week before i took my final exam to complete my freshman year, i incorporated the company as “dell computer corporation,” doing business as “pc’s limited.”we moved the business from my condo to a 1000-square-foot office space in a small business center in north austin. i hired a few people to take orders over telephone and a few more to fulfill them. manufacturing consisted of three guys with screwdrivers sitting at six-foot tables upgrading machines. business continued to grow, and i began to think of what the potential could be if i could devote myself to the venture, full-time.
where i came from, not going to the college is not an acceptable option. convincing my parents to allow me to leave school would have been impossible. so i just went ahead and did it, whatever the consequences. i finished my freshman year and left.after a while, my parents forgave me. and a little bit after that, i forgave them, too.people asked me now, “were you scared?” sure.but it turned out, the timing for “pc’s limited” couldn’t have been better.
当时我看到,以更有效的方式提供电脑技术是一个巨大的商机;那后来成了戴尔公司的核心理念,一直奉行至今.我是从一个简单的问题开始创业的:如何使购买电脑更便捷?答案是:直接把电脑卖给终端用户,去除分销商的加价,并把省下的钱还给用户.当时我并不知道其他人没有意识到这一点;在我看来,那是相当明显的;我确信如果我当时花时间去问别人的话,会有很多人说我的想法行不通——创业后15年间我听过许多这样的话.当别人告诉你某事行不通的时候,有时不闻不问是更好的办法;我就没有去征求别人的许可和赞同;我只是一往直前地去做了.1984年1月2日,我开学前一天回到了奥斯汀(得克萨斯州首府),我做好了成立新公司的前期准备;我向得克萨斯州注册了“个人电脑有限公司”,还在当地报纸的分类广告版面上登了广告.
通过我与客户签订的预售合同以及在报纸上的小广告,当时我已经接到了很多业务;我在奥斯汀地区出售升级电脑;升级工具;电脑配件,月销售额达到5万到8万美元之间;开学后不久,我便从和室友共住的闷热宿舍搬出来,住进了一个高顶双卧的公寓套间;(然而,我是在好几个月后才把搬家的事情告诉父母的)
5月初,大约是我大学一年级期末考试前一周吧,我将公司改组为“戴尔电脑公司”,业务和原来公司一样;公司的办公地点也从我的公寓搬到了奥斯汀北部一个小型写字楼里,面积1000平方英尺;我雇了些人接电话订单,还有一些人负责配送;生产部有3个人,拿着螺丝起子坐在6英尺长的桌子旁升级电脑;业务逐渐扩大,我也开始考虑如果我全身心扑在生意上,公司还有多大潜力.
不上大学在我的家乡是难以被接受的,要说服父母同意我辍学几乎不可能;于是我只好毅然不顾地我行我素;在念完一年级以后,我辍学了.不久,我父母原谅了我;再不久,我也原谅了他们.人们现在问我:“你当时害怕吗?”当然害怕.而结果证明,那个时机成立“个人电脑有限公司”再好不过.
through my previous contract with customers and the small ads i placed in the paper, i was already getting a lot of business. i was selling between $50,000 to $80,000 upgraded pcs, upgrade kits, and add-on computer components to people in austin area. not long after starting the classes i was able to move from a stuffy room that i shared with a roommate to a condominium with high ceilings and two bedrooms. i didn’t, however, tell my parents for a few months that i moved.
in early may, about a week before i took my final exam to complete my freshman year, i incorporated the company as “dell computer corporation,” doing business as “pc’s limited.”we moved the business from my condo to a 1000-square-foot office space in a small business center in north austin. i hired a few people to take orders over telephone and a few more to fulfill them. manufacturing consisted of three guys with screwdrivers sitting at six-foot tables upgrading machines. business continued to grow, and i began to think of what the potential could be if i could devote myself to the venture, full-time.
where i came from, not going to the college is not an acceptable option. convincing my parents to allow me to leave school would have been impossible. so i just went ahead and did it, whatever the consequences. i finished my freshman year and left.after a while, my parents forgave me. and a little bit after that, i forgave them, too.people asked me now, “were you scared?” sure.but it turned out, the timing for “pc’s limited” couldn’t have been better.
当时我看到,以更有效的方式提供电脑技术是一个巨大的商机;那后来成了戴尔公司的核心理念,一直奉行至今.我是从一个简单的问题开始创业的:如何使购买电脑更便捷?答案是:直接把电脑卖给终端用户,去除分销商的加价,并把省下的钱还给用户.当时我并不知道其他人没有意识到这一点;在我看来,那是相当明显的;我确信如果我当时花时间去问别人的话,会有很多人说我的想法行不通——创业后15年间我听过许多这样的话.当别人告诉你某事行不通的时候,有时不闻不问是更好的办法;我就没有去征求别人的许可和赞同;我只是一往直前地去做了.1984年1月2日,我开学前一天回到了奥斯汀(得克萨斯州首府),我做好了成立新公司的前期准备;我向得克萨斯州注册了“个人电脑有限公司”,还在当地报纸的分类广告版面上登了广告.
通过我与客户签订的预售合同以及在报纸上的小广告,当时我已经接到了很多业务;我在奥斯汀地区出售升级电脑;升级工具;电脑配件,月销售额达到5万到8万美元之间;开学后不久,我便从和室友共住的闷热宿舍搬出来,住进了一个高顶双卧的公寓套间;(然而,我是在好几个月后才把搬家的事情告诉父母的)
5月初,大约是我大学一年级期末考试前一周吧,我将公司改组为“戴尔电脑公司”,业务和原来公司一样;公司的办公地点也从我的公寓搬到了奥斯汀北部一个小型写字楼里,面积1000平方英尺;我雇了些人接电话订单,还有一些人负责配送;生产部有3个人,拿着螺丝起子坐在6英尺长的桌子旁升级电脑;业务逐渐扩大,我也开始考虑如果我全身心扑在生意上,公司还有多大潜力.
不上大学在我的家乡是难以被接受的,要说服父母同意我辍学几乎不可能;于是我只好毅然不顾地我行我素;在念完一年级以后,我辍学了.不久,我父母原谅了我;再不久,我也原谅了他们.人们现在问我:“你当时害怕吗?”当然害怕.而结果证明,那个时机成立“个人电脑有限公司”再好不过.